Max Richards

Director, Business Development

Sharing stories across cultures, borders, and continents has propelled Max’s career in original and branded content for over a decade. Working with some of the most innovative studios of the era, Max has developed and represented world-renowned TV shows, films, and live sports events through content distribution and international co-productions.

Initially inspired by his parents’ careers in media, Max began as an intern in radio and with Warner Music Nashville before moving to Los Angeles. He joined Electus, representing the brand-centric entertainment content studio in the international market.

Success in distributing content like Electus’ Jane The Virgin and Running Wild with Bear Grylls led him to Propagate Content, where he represented high-end factual content globally, such as Showtime’s documentary slate.

Most recently, Max was the Head of Sales & Marketing at Deep Sky, an independent animation and live action studio focused on short-form branded content.

At SideXSide, Max is responsible for discovering and creating growth opportunities for the studio, ranging from client relationships to new technology. By continuing to share experiences and perspectives across cultures through media, he aims to create a more connected and inclusive world.