Drawing inspiration from the hit digital series We’re Not Really Strangers, SideXSide designed Human to Human for the USO to help break down stereotypes and biases of service members. With the video’s concept having a proven track record on YouTube, the USO wanted to use the video to reach a younger donor audience.
Set at the Atlanta International Airport, we created a series of emotionally intimate and honest conversations between military service members and civilians. As the conversations progress, the individuals from two seemingly different backgrounds discover common links between their life experiences. In the end, civilians grow to have more empathy for the unique challenges facing service members, and service members are able to reveal perhaps a surprising side of themselves.