USO | European Expansion

& Family Support



When Russia invaded Ukraine, the U.S. deployed thousands of troops to  Eastern Europe. More than 100,000 U.S. service members are now serving in Europe, having left behind their loved ones. The USO needed to raise funds to support their most recent mission in Eastern Europe, so they brought in SideXSide to create an emotionally impactful video that communicates the situation for troops as they support the Ukrainian forces.

Because of the extreme sensitivities in the region and limited base access, we sent a multitalented two-person crew to capture the USO’s efforts to build morale and create connection back home for the troops on the frontlines of our effort to support Ukraine.

USO | European Expansion & Family Support Campaign Broadcast Spot



Hannah Long-Higgins

Executive Producer

Jamie Coughlin, Gabriel Silverman

Director of Photography

Teresa Carante


Rooj Alwazir


Teresa Carante, Jaime Robles