One flick of the pen from the legislature and millions of lives can be affected. The world of crafting policy is extremely consequential, yet often opaque. The Century Foundation engaged SideXSide Studios to help funders understand who is behind the work and why it matters. The result was two brand videos: One for The Century Foundation and one for its new think tank The Next100.
SYNOPSIS ABOVE: Policy often weighs heaviest on those with the least political power. The Century Foundation set out to change that by creating the Next100, a new think tank specifically designed to put affected communities at the forefront of policy creation.
SYNOPSIS BELOW: The Century Foundation has been helping to form a more inclusive, accountable and just society for more than a hundred years. This brand video was created to illustrate TCF’s impact in advancing equity in critical areas, including maternal care, education and worker protections.
Kathryn Carlson and Gabe Silverman
Deanna Del Ciello and Nora Rappaport
Liza Slutskaya, Nora Rappaport, Teresa Carante, Richard Yeagley, Andre Martins, Hannah Long-Higgins
Nick Jackson and Billy Dalton