Starbucks Upstanders Series
Global Brand Storytelling

Starbucks
Upstanders Series

SUMMARY
Upstanders is an original series by Starbucks that tells the stories of ordinary people acting with immense courage and humanity to make their communities — and our country — better. SideXSide Studios was commissioned to produce seven episodes across two seasons.
The series was distributed on Amazon Prime, through the Starbucks pay app, on the company’s sign-in to their store WiFi, and through a partnership with Upworthy.
IMPACT
Starbucks Upstanders still

80 Million Views

The films received more than 80 million views across platforms.
Starbucks CEO Howard Schultz on CBS This Morning

CBS This Morning

Starbucks CEO Howard Schultz was invited on CBS This Morning to discuss the series.
Howard Schultz with Trevor Noah on The Daily Show

The Daily Show

The Daily Show invited Mr. Schultz on to the program and he brought with him the main subject of one of our films.
Volunteers rebuilding a home featured in Upstanders

Swell of Support

In addition to the $25,000 granted by Starbucks to each participant, all nonprofits featured received a swell in donor support after the series aired.
Upstanders Season 2 on Amazon Prime Video

Amazon Feature

The second season was turned into a feature film distributed by Amazon Prime.
CREDITS
Executive Producer
Howard Schultz
Produced & Written By
Rajiv Chandrasekaran
Director & Director of Photography
Gabe Silverman
Script Writer & Coordinating Producer
Jamie Coughlin
Camera Operators
Jamie Coughlin, Lani Milton, Julia Reihs, Grant Slater, Joshua Trujillo
Edited By
Julia Reihs, Sara McKellogg Lane
Music Composed By
Jason Staczek, APM Music