The Zekelman Holocaust Center

Ralph Applebaum Associates approached SideXSide with the task of reigniting people’s curiosity in the museum exhibit at The Zekelman Holocaust Center. The team at TZHC wanted to provide an opportunity for young people to immerse themselves in the experience, and ultimately create a stronger connection with the history.

Mark Mulder, the Director of Curatorial Affairs at TZHC, said “a major goal of our exhibition was to connect our visitors with the victims and survivors of the Holocaust, and to emphasize their humanity and individuality.”

We teamed up with RAA to create a series of videos and soundscapes that would not only generate awareness and interest in the Michigan-based museum, but also create the immersive experience at the exhibit that TZHC desired. The promotional video consisted of video portraits of modern day museum visitors, interwoven with archival footage, voiceover from Holocaust survivors and music aimed at introducing a part of history to a general audience.