Resilience | “Meet the Rewriters” Video Series

BRAND CONTENT

E

Summary

When Resilience Insurance wanted to build a campaign around employees telling real customer stories, Office of Development and Design (ODD) brought in SideXSide to get the most out of people who aren’t used to being on camera. Resilience wanted the stories told authentically and emotively. The other challenge was, it needed to get done fast…like really fast. SideXSide was brought onto the project by ODD about seven working days before filming was scheduled to begin. We put the whole production together within that seven day window: hiring crew, securing a studio in Manhattan during Fashion Week, and even sourcing custom backdrops.

Additional Videos

Credits

Director
Gabe Silverman
Executive Producer

Jamie Coughlin, Gabriel Silverman

Producer
Deanna Del Ciello
Director of Photography
Franklin Burger
camera operator
Teresa Carante
1st ac
Chris Fox
gaffers
Justin Lee, Alexa Hiramitsu
DIT
Klen Torres
Sound operator
Ben Rohletter
Wardrobe
Daisy DeJesus
Covid Compliance Officer
Sarina Argento
hAIR & MAKEUP
Amanda Huginkiss
pa
Leandro Marte