When Resilience Insurance wanted to build a campaign around employees telling real customer stories, Office of Development and Design brought in SideXSide to get the most out of people who aren’t used to being on camera. Resilience wanted the stories told authentically and emotively. The other challenge was, it needed to get done fast…like really fast. SideXSide was brought onto the project by Office of Development & Design about seven working days before filming was scheduled to begin. We put the whole production together within that seven day window: hiring crew, securing a studio in Manhattan during Fashion Week, and even sourcing custom backdrops.
Jamie Coughlin, Gabriel Silverman