Hilton | Senses for the Stay

Aug 18, 2026

Back to WorkExperientialHiltonSenses for the StayExplore the InstallationSUMMARYTo launch its new brand identity, Hilton put on an exclusive experience for industry journalists in Conrad Dubai. The idea was to engage all five senses with unique experiences.Our...

LinkedIn | Sustainability

Aug 18, 2026

Back to WorkGlobal Brand StorytellingLinkedInSustainabilityWatch the FilmSUMMARYLinkedIn noticed that demand for sustainability and green economy skills was outpacing supply, and wanted to spotlight the opportunity through storytelling. We created a video featuring...

The Ellis Island National Museum of Immigration

Aug 18, 2026

Back to WorkMuseum ExhibitionThe Ellis Island National Museum of ImmigrationWatch the Fundraising FilmSUMMARYEllis Island is the most consequential immigration station in US history. Approximately 40% of Americans can trace a family member back through its gates. Now,...

The Wisconsin History Center

Aug 18, 2026

Back to WorkMuseum ExhibitionThe Wisconsin History CenterSUMMARYWe’re really excited about this one, but we can’t share too much yet. Ralph Appelbaum Associates brought on SideXSide again to produce unique, large-scale installations and documentary films celebrating...